The Innovation Process - How Knowledge is Generated (Broché)

Livres gestion, comptabilité
Stefan Lettig

Format

Broché

Date de parution

31/10/2024

Editeur

Management et société

The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge.

By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company.

Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.

Caractéristiques
Auteur(s)	Stefan Lettig
EAN	9782386301124
Catégorie produits	gestion
Rayon	Livre\|Savoirs\|Economie & Entreprise\|Entreprise\|Management
Titre de l'œuvre	Innovation Process
Format	Broché
Date de parution	31/10/2024
ISBN	978-2-38630-112-4
Collection	Business science institute
Dimensions (cm)	14 x 22 x 1.2
Editeur	Management et société
Poids du produit	278 g
URL Ebook	https://e-librairie.leclerc/product/9782386301131_9782386301131_2
Libellé	The Innovation Process - How Knowledge is Generated (Broché)
Thème CLIL	Management