Branding for the star-counters (Broché)

Livres commerce
Alexandra Craciun

Format

Broché

Date de parution

30/09/2020

Editeur

EME Editions

Etymologically, object/ob-jectum means "what is opposed to us". Identification processes connecting individuals and corporations at a global level are turning "objects" into "belongings". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.

Caractéristiques
Auteur(s)	Alexandra Craciun
EAN	9782806637239
Catégorie produits	gestion
Rayon	Livre\|Savoirs\|Economie & Entreprise\|Entreprise\|Commerce et vente, Livre\|Savoirs\|Economie & Entreprise\|Entreprise\|Marketing et publicité
Préfacier	Baudouin Decharneux, Alice Toma
Titre de l'œuvre	Branding for the star-counters
Format	Broché
Date de parution	30/09/2020
Nombre de pages	264
ISBN	978-2-8066-3723-9
Dimensions (cm)	14 x 22 x 1.5
Editeur	EME Editions
Poids du produit	332 g
URL Ebook	https://e-librairie.leclerc/product/9782806651990_9782806651990_4
Libellé	Branding for the star-counters (Broché)